Strategy under pressure
Nokia 2010 era
Step into Nokia’s leadership team. Allocate resources, choose strategic moves and respond to a changing mobile market.

For the curious minds
Real company stories. Real decisions. A shared market where every team has a different strategy. Aim your ‘what if’ to positive scenarios.
For players & curious minds
Try for freeNot just theory
BIZmulate turns historical company stories into multiplayer business simulations. Teams compete in the same market with realistic decisions and tasks.
Business theories become interactive, entertaining experiences — built around the dialogue in your team.
From the players
The game revealed some brutal historical numbers. Very engaging way to learn.
— Player, BIZmulate
Session board
Join for free to play a simulation
Case library
One shared market. Many ways to approach it.
Strategy under pressure
Step into Nokia’s leadership team. Allocate resources, choose strategic moves and respond to a changing mobile market.
Crisis & liquidity
Fleet, routes and cash when demand disappears. A future case exploring decisions in a sudden industry crisis.
Everyday competition
Car retailers & brands, local Burger business, Steel production. Our case pipeline connects business theory with real life examples.
In the makingHow it works
From the first briefing to the final debrief, every round brings a new decision.
Use the code from your facilitator and step into your company’s story.
Allocate the round’s budget and choose optional strategic moves together.
See your results and compare your position when the round closes.
Discuss your choices and explore the final debrief when the session ends.